Implement the Sales System Founders Use to Pull Themselves Out the Weeds and Run Their Business Like a 7-Figure CEO
An A-Z framework for B2B founders doing $10K-$100K/month who want systems, scale, and their time back.
This is For You If Your Sales
Is Solely Dependent On You...
- You are personally responsible for most, if not all, of your sales.
- Your ability to perform is inconsistent; you take your work home with you.
- You think you need to outsource sales (e.g. hire a VP of sales), but you lack a system to guide that person.
What's In It for you?
- Build a prospecting engine that runs without you.
- Manage and close deals with process not personality.
- Get direct access to John in weekly group calls.
- Earn more $ because this is NOT theory, it's built for you tactical videos that are immediately applicable.
- FINALLY have the infrastructure to get you out of the weeds.
Check Out What Others Say About The System
max menke
Co-founder
Growthx
Mike K.
Area Vice President
"JB doesn’t waste time. In under an hour, he gave us a playbook to use AI to do deeper prospecting, uncover triggers faster, and personalize without slowing down. He’s tactical, blunt, and knows what works in real sales situations. I’ve been selling tech for decades—and I’m walking away with new tools I’ll actually use."
Jason Inouye
Arri
What You Will Get
JB SALES PRO
Land More Meetings. Close More Deals.
- Access to the JB Sales PRO community
- Filling The Funnel Training
- Driving To Close Training
- Daily accountability with our performance coach
- Weekly group coaching calls with John
Filling the Funnel
A repeatable system for consistently generating high-quality pipeline.
- Dialing in Your ICP, Triggers, and Priorities so you stop wasting touches and increase qualified meetings.
- Building “Sales-Ready” Messaging That Cuts Through Noise so you can craft messaging that earns replies and starts real conversations.
- Creating Irresistible Interest Questions to spark curiosity and relevance so prospects lean in instead of ignore you.
- Implementing the JB Sales Multi-Channel Rhythm to produce a steady flow of meetings.
Driving to Close
A proven framework for controlling deals and closing with confidence.
- Using the JB Sales Deal Scorecard to assess deal health accurately to remove surprise risks.
- Leveraging The High-Impact Meeting Checklist that keeps calls on track and shortens your sales cycle.
- Mastering Impact and Urgency Questions so you can uncover financial and operational drivers that create stronger buy-in.
- Learning to Negotiate With “Gives” and “Gets” so you can handle objections and pricing with leverage instead of giving away margin.
- Driving Accountability and Knowing When to Close so you can secure next steps, earn commitments, and confidently close when the moment is right.
Frequently Asked Questions
Is this actually built for founder-led sales, or is it just generic sales training?
Yes, this membership was designed specifically for founders who are the sales team. Everything inside focuses on building a repeatable system you can rely on before hiring a VP of Sales or SDR team. No fluffy motivation. Just tactical, founder-first execution.
How fast will I see results? I need pipeline now.
Founders can start landing meetings and improving their outreach within the first 7–14 days.
Because the training is built on templates, cadences, and a proven workflow, you can apply it immediately and see pipeline movement fast - without waiting months.
What exactly do I get inside the membership?
You get full access to:
- Filling the Funnel (prospecting system)
- Driving to Close (deal management system)
- Weekly group coaching calls with John
- Daily accountability with the performance coach
- The PRO community and all templates, scripts, and frameworks.
Everything is tactical - not theoretical - and designed to plug directly into your workflow.
How do I know this will work for my industry or my type of product/service?
The JB Sales frameworks are industry-agnostic because they’re built on human psychology and deal structure, not gimmicks. Founders across SaaS, agencies, consulting, and B2B services have used the system to reliably open doors, run stronger meetings, and close deals faster.
What makes this different from hiring a sales consultant or joining a big sales community?
This isn’t a generic sales library.
You get:
- Direct access to John every week
- Real-time feedback
- A step-by-step operating system for your sales process
- Daily accountability to ensure you don’t fall off
It’s built to get founders out of the weeds and into a repeatable system - not to drown them in content.
What’s the real ROI here? Will this actually make me more money?
Founders join for one reason: more pipeline and more closed revenue.
If you follow the process, you’ll:
- Book more meetings
- Shorten your sales cycle
- Close deals with more consistency
- Build the infrastructure future reps can run without you
The ROI typically comes from one closed deal. After that, everything else is upside.
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