Individual Training

Proven training for driven sales professionals who want immediate results.

We’ve trained thousands of sales professionals at some of the fastest growing and most successful companies in the world. Our Signature Programs, live training and OnDemand Library are designed to give you the structure, tools, and techniques you need to drive immediate results while giving you an agile framework you can use to evolve.

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"I took a new sales job in March 2020 and it was extremely challenging with COVID but, I had also not worked in a pure sales role in over a decade. I googled "How to Make a Cold Call" and watched some of your YouTube videos (being
from Boston, I appreciated your style).
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From there, I started listening to your PodCasts and showing up to your webinars. I worked up the courage to focus on cold calling and sending video messages. After a few months, I was starting to book meetings and made sure to secure the next step. Those meetings started to turn into deals and I am happy to say I have been able to hit every sales goal.
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I did not think I would make it too long in my job those first few weeks and now I am a top performer. I cannot thank you enough for the content that you have put out and will be forever grateful."

Neil

"I just wanted to give you a shout-out and say, ‘Thank you for everything you have taught me!’ I was finally able to close a big deal with Xxxx towards the end of last year. Your training and methodology were the backbones of my outbound process."

Jason

"John's knowledge of traditional and nontraditional selling techniques and sales methodology is his key differentiator from other sales trainers."

CRO

TRAINING packages

Our training delivery options let you choose the most appropriate option for your team.

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JB Individual Membership

  • Live monthly training on our two Signature Programs delivered by John Barrows
  • Live monthly workshops on various sales related topics with a focus on execution
  • Live monthly Ask Me Anything (AMA) sessions with John Barrows
  • Access to our entire OnDemand catalog with additional courses and resource library
  • Certifications on Signature Programs
Investment: $419/user/year
Sales Training

Dedicated

With this delivery option you get a dedicated JB Sales Certified Trainer who will work with you to tailor one of our Signature programs to suit your team’s specific needs.  It includes:

  • Pre-session kick-off call with leadership to discuss customization, reinforcement and coaching
  • Manager access to OnDemand content related to the chosen program to assist with session planning, reinforcement and coaching
  • Customized training for one of our signature training programs (Filling the Funnel OR Driving to Close) delivered in (3) two hour remote sessions or in (1) day onsite
  • Live application and real-world exercise feedback
  • Access to premium resource library
  • Reinforcement documentation
  • Post-session call with management to discuss feedback and reinforcement
  • Certification for the selected program
Sales Training

Flex

This delivery option provides flexibility for growing teams with diverse needs. It includes 1-year access for an unlimited amount of reps in any role (SDR, BDR, AE, CS, AM) to all our courses. It includes:

  • Live monthly “open” training sessions on our two signature courses, Filling the Funnel & Driving to Close, delivered by John Barrows
  • Live monthly hands-on workshops covering diverse topics delivered by industry thought leaders
  • Access to the entire SellBetter OnDemand catalog with content specific to each revenue generating role in your organization
  • Monthly AMAs
  • Dedicated Slack channel for questions and support
  • Certifications on signature courses
  • Customized reinforcement packages are available upon request for an additional fee

SIGNATURE PROGRAMS

Our Signature training programs are designed to give you and your sales team the structure, tools, and techniques you need to drive immediate results while creating an agile framework you can use to evolve.

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Section 1

Filling the Funnel

A repeatable system for consistently generating high-quality pipeline.

  1. Dialing in Your ICP, Triggers, and Priorities so you stop wasting touches and increase qualified meetings.
  2. Building “Sales-Ready” Messaging That Cuts Through Noise so you can craft messaging that earns replies and starts real conversations.
  3. Creating Irresistible Interest Questions to spark curiosity and relevance so prospects lean in instead of ignore you.
  4. Implementing the JB Sales Multi-Channel Rhythm to produce a steady flow of meetings.
section 2

Driving to Close

A proven framework for controlling deals and closing with confidence.

  1. Using the JB Sales Custom Deal Scorecard to assess deal health accurately to remove surprise risks.
  2. Leveraging The High-Impact Meeting Checklist that keeps calls on track and shortens your sales cycle.
  3. Mastering Impact and Urgency Questions so you can uncover financial and operational drivers that create stronger buy-in.
  4. Learning to Negotiate With “Gives” and “Gets” so you can handle objections and pricing with leverage instead of giving away margin.
  5. Driving Accountability and Knowing When to Close so you can secure next steps, earn commitments, and confidently close when the moment is right.

On-demand Courses

Our on-demand courses are designed to give you and your sales team the structure, tools, and techniques you need to drive immediate results while creating an agile framework you can use to evolve.

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