Team Training

Proven training for driven sales teams who want immediate results.

We’ve trained thousands of sales professionals at some of the fastest growing and most successful companies in the world. Our Signature Programs are designed to give you and your Sales team the structure, tools, and techniques they need to drive immediate results while positioning them for long-term success.

"The JB Sales team continually finds ways to adapt and adjust prospecting tactics and strategies to stay relevant and successful in changing times and environments."


"The high-integrity, ultra-logical approach to prospecting, selling and negotiating the close stands out from the crowd by a mile."


TRAINING packages

Our training delivery options let you choose the most appropriate option for your team.

JB Team Membership

This delivery option is for growing teams with diverse needs. It includes:

  • 1 year for Membership
  • 1 hour remote session dedicated to your team
  • Live monthly training on our two Signature Programs delivered by John Barrows
  • Live monthly workshops on various sales related topics with a focus on execution Live monthly Ask Me Anything (AMA) sessions with John Barrows
  • Access to our entire OnDemand catalog with additional courses and resource library
  • Certifications on Signature Programs
Investment: $7,500/15 named users
                  $10,000/30 named users

JB Flex

This delivery option is for larger teams with diverse needs and who want some dedicated support from John. It includes:

  • Up to 50 licenses to the JB Sales Membership (details listed above)
  • (4) hours of John's dedicated time to use for coaching, implementation and reinforcement
Investment: $25,000

JB Dedicated

This delivery option is for growing teams who want a tailored session to fit their specific needs. It includes:

  • Dedicated training delivered by John Barrows on one of our Signature Courses
    •   (3) two hour remote sessions or (1) day onsite for up to 30 reps at a time
  • Team exercises with a focus on immediate application
  • 1 year acess to the JB Sales Membership for all attendees and managers
  • Playbook and reinforcement documentation
  • Pre and post training calls with management
  • Certification for the selected Signature Course
Investment: $30,000 (remote) / $40,000 (OnSite- US) / $50,000 (OnSite-Int)
                              plus travel expenses


Our Signature training programs are designed to give you and your sales team the structure, tools, and techniques you need to drive immediate results while creating an agile framework you can use to evolve.


Filling the Funnel

This interactive training is for anyone looking to fill their pipeline with consistent, high quality meetings with key personas in target accounts. It provides a framework to test messaging and approaches that work specifically for you and your organization while balancing the execution of quality and quantity outreach. Topics covered include:

  • The Science Versus Art of Sales
  • Context over Content
  • Know Your Sales Equation
  • Refining Your Ideal Customer Profile (ICP)
  • Tracking Your Triggers
  • Knowing Your Persona’s Priorities
  • Developing Your “Sales Ready” Messaging
  • Creating Your “Interest” Questions
  • Delivering Your Message (e-mail, phone, video)
  • Executing Your Cadence
  • Creating Your Routine

Driving to Close

This program is for anyone looking to create a common language using a customized “deal scorecard” to objectively measure the health of any opportunity in their pipeline while providing techniques you can use throughout the sales cycle to uncover impact, drive urgency and close deals faster.  Topics covered include: 

  • The “Gives” and “Gets” of Negotiations
  • Creating Your Custom Scorecard
  • Qualification vs Discovery
  • Your Pre-Meeting Checklist
  • Confirming and Controlling the Meeting
  • The “Impact” of Questions
  • Follow up for Commitment and Accountability
  • Objection Handling with Context and Without
  • Knowing When and How to Close


Keynote speeches need to be more than just hype sessions, they need to make an impact and lead to action that drives lasting change.  Our 60-120 minute Keynotes are designed to elevate your Sales team’s mentality while giving them the tools they need to execute and continuously improve.

  • Continuous Growth Mindset 
  • Age of the Agile Sales Org
Tactical (with group exercise)
  • ‘Sales-Ready’ Messaging 
  • Objective Negotiations

On-demand Courses

Our on-demand courses are designed to give you and your sales team the structure, tools, and techniques you need to drive immediate results while creating an agile framework you can use to evolve.